Jammu Municipal Corporation (JMC) and Jammu Smart City Limited, is preparing for the Swachh Tawi Mahotsav, a major celebration of local heritage and environmental care. Organized by the Housing and Urban Development Department, Government of Jammu and Kashmir, this event will be held at the 4th Tawi Bridge to mark Baisakhi.
The festival highlights JMC’s ongoing work to make Jammu a cleaner and more culturally active city under the Swachh Bharat Mission Urban 2.0.
The details were shared during a press conference today at the JMC Conference Hall. JMC Commissioner Dr. Devansh Yadav was joined by Joint Commissioner (H&S)Abdul Star and Joint Commissioner(R&E) Subah Mehta, along with Swachhata Champions, JMC officials, the Secretary, and staff members who have worked on the city’s cleanliness drives. Their involvement shows the teamwork behind managing this large-scale cultural and environmental project.
The festival offers a variety of activities for the public, including the Tawi Aarti and boating on the riverfront. To make it a family-friendly event for Baisakhi, JMC has organized a traditional Mela, a Dangal (wrestling match), and a Food Festival. There will also be celebrity performances, a laser show, cultural programs, and fun rides for children, making the riverfront a main attraction during the mela.
Speaking at the press conference, Commissioner JMC Dr. Devansh Yadav, alongside Joint Commissioner Abdul Star and Joint Commissioner Subah Mehta, said that the Mahotsav is a way to celebrate local traditions while committing to keep the Tawi River clean for the future.
The Commissioner announced that the Tawi Mahotsav will be a three-day event held on April 14, 15, and 16. Organized with the Departments of Tourism and Information, the festival will take place on the left bank of the Tawi riverfront, which will be fully open to the public.
The event includes the Dangal, food stalls with authentic Dogri cuisine, and handloom exhibits. Families can use the dedicated play areas while supporting efforts to keep the “Surya Putri Tawi” clean.
A new feature this year is the introduction of professional boating services using motorboats and rafts. While entry to the festival and cultural shows is free, boating will cost ₹50 for children and ₹100 for adults. This is a trial run before a final report from the National Institute of Water Sports (NIWS) Goa, which will help set up permanent water sports in the coming months.
The Commissioner also noted that JMC has increased fines for littering to keep the riverfront clean, balancing the celebration with strict urban maintenance. JMC invites everyone in Jammu to join the festival and help make the city cleaner and more beautiful.
