SARAS Mela 2026: Taking Rural Women’s Enterprises to the National Markets
The SARAS Melas organized under the Centre’s DAY-NRLM connect rural women entrepreneurs with wider markets, buyers, and business opportunities. The Vijayawada edition marks the first National SARAS Mela outside Delhi-NCR, bringing together women entrepreneurs from 34 states and UTs.
The platform strengthens DAY-NRLM’s efforts to promote sustainable livelihoods and supports the Lakhpati Didi vision of income growth. Dedicated pavilions offer opportunities for business learning, institutional support, and enterprise development.
Digital platforms like eSARAS extend market access beyond physical events, helping rural women take their products to wider markets.
